Under-promise. Over-deliver.
Three rules we build by, and what each one costs us. They're the reason the apps page tells you what isn't finished instead of showing you a catalogue.
On your own device
Apple's on-device models run on the hardware in your hand — Mac or iPhone. Your work stays there rather than making a round trip through someone's server. It costs us the things a server makes easy: sync, analytics, knowing what you use.
Under-promise, over-deliver
We say what the software does and where it stops. In a courtroom-facing product an overstated claim isn't marketing polish, it's a liability — so WitnessView says tamper-evident, never tamper-proof. It costs us the louder sentence every time.
Built like instruments
Real controls, honest feedback, tactile depth. Tools for people who make things, not toys that make things for them. It costs us the easy demo, because an instrument takes a minute to understand.
Free where it should be free.
OpenH2O and WitnessView are free because the people who need them — a small water district, someone documenting an encounter — are the least able to pay for them. The creator tools are paid, and they fund the rest of it.
That's a decision about each product, not a philosophy about the company. You'll find the price on the app itself rather than woven through the site, because how something is priced is rarely the most interesting thing about it.